Nestle Felix Cat Facebook Spark AR Lens is a playful lens that brought Felix the cat into the customers world through augmented reality.
Bring Felix to life through Facebook Spark AR
Allow customers to interact with Felix with 3 animated movements
Share experiences of Felix with community through social media
User experience path.
Application start\ Initial Instruction Screen\ Animation Navigation Selection on Left\ Navigation removal from Logo Button\ Interact or Record Felix\ Restart experience
Model & ANimation
Felix was optimized & data prepped to work efficiently within the Facebook AR Spark application and older devices used on the platform.
Animation and rigging was optimized to work efficiently within the Facebook AR Spark application and older devices used on the platform.
You can check out the AR here.
There were some limitations in the interactions and the way the app treated the animations. Overall a successful experience.